![]() ![]() ![]() ![]() Now with over 150 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. It was a simple thought - leveraging the internet to rent movies - and was just one of many more proposals, like personalised baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.īut Hastings was intrigued, and the pair - with Hastings as the primary investor and Randolph as the CEO - founded a company. These were the widely accepted laws of the land in 1997 when Marc Randolph had an idea. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. Once upon a time, brick-and-mortar video stores were king. ![]()
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